Senior Director of User Acquisition and Growth
H
HuckleberryConsumer Subscription, Parenting
RemoteFull-TimeDirector
Salary$160,000 - $200,000 a year
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Job Details
- Experience
- 10+ years of progressive growth experience
- Required Skills
- SEOData analytics
Requirements
- 10+ years of progressive growth experience in consumer subscription.
- 4+ years of senior leadership experience managing Director-level reports.
- Mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition.
- Proven track record of scaling channels, brands, or companies with measurable results.
- Expert proficiency in data, analytics, and BI tools.
- Strong command of attribution modeling, unit economics, and viral loop modeling.
- Demonstrated ability to thrive in a Series B/C startup environment.
- Proven experience influencing product and engineering roadmaps as a core cross-functional team member.
- Analytical depth and obsessive focus on LTV:CAC efficiency.
Responsibilities
- Define and execute an end-to-end user acquisition strategy across paid and organic channels.
- Manage and mentor a multi-disciplinary team focused on paid, organic, and growth channels.
- Serve as the marketing principal within the cross-functional Growth Pod to prioritize product features that drive acquisition.
- Oversee unit economics, forecasting, and resource allocation based on LTV:CAC performance.
- Direct strategy for performance marketing, SEO, ASO, and affiliate marketing.
- Partner with analytics teams to build unified attribution models for paid, organic, and viral acquisition.
- Champion rapid A/B testing across acquisition channels and product onboarding flows.
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