Demand Generation Manager
S
StackerMedia technology
Remote, Able to work core hours in Eastern TimeFull-TimeManager
Salary$95K – $105K
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Job Details
- Experience
- 5 years of experience in demand generation, growth marketing, or digital paid marketing at a B2B company.
- Required Skills
- FigmaGoogle AnalyticsHubSpot
Requirements
- 5 years of experience in demand generation, growth marketing, or digital paid marketing at a B2B company
- Experience setting strategy and budget allocation for a paid acquisition program
- Hands-on experience running LinkedIn Ads and Google Ads campaigns with budget ownership
- Comfort creating or closely directing ad creative and messaging
- Proficiency in Figma or eagerness to learn quickly
- Strong analytical foundation via Google Analytics (GA4) and HubSpot
- Clear, direct communicator with strong async collaboration habits
- Able to work core hours in Eastern Time
Responsibilities
- Set the quarterly paid acquisition strategy and channel mix, and own the paid media budget end to end: allocation, forecasting, and ROI accountability
- Run LinkedIn Ads and Google Ads campaigns from A to Z: targeting, bidding, budget management, and reporting
- Build and iterate on ad creative and messaging in partnership with the marketing and design team
- Own performance against core KPIs in partnership with the Director of Marketing: cost per meeting, CTR, conversion rate, total meetings, and pipeline contribution
- Own the marketing automation and AI-powered workflows that support demand gen (HubSpot, Clay, and connected tools)
- Maintain reporting and present results and strategy recommendations directly to marketing and company leadership
- Partner with Content and Sales to close the loop on lead quality and messaging alignment
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