Demand Generation Manager
K
KickUpK-12 EdTech
Can be performed anywhere within the USFull-TimeManager
Salary$85,000 - $120,000
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Job Details
- Experience
- 6+ years
- Required Skills
- HubSpotCanvaCRM
Requirements
- 6+ years of experience in demand generation or growth marketing in B2B SaaS.
- Track record of building campaigns that generated measurable, repeatable pipeline.
- Hands-on expertise with marketing automation and CRM platforms (HubSpot preferred).
- Expertise in lead scoring, attribution, and building nurture sequences.
- Experience building landing pages and marketing assets using tools like Webflow or Canva.
- Strong written communication skills, including copywriting for marketing and sales.
- Comfort with high autonomy and working in a fast-moving, hands-on environment.
- Ability to work collaboratively across Sales, Product Marketing, and Customer Success.
Responsibilities
- Own the demand generation strategy across the funnel for new business, from awareness through marketing-qualified opportunity.
- Design and run integrated, multi-touch campaigns that target the right school districts.
- Build and optimize nurture sequences, lead scoring, and routing to ensure sales readiness.
- Act as a key partner to Sales, Product Marketing, and Customer Success to turn positioning into pipeline.
- Build the reporting and dashboards that answer what marketing generated, and where it came from.
- Own marketing's pipeline and attribution metrics, reporting contribution clearly to leadership.
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