Demand Generation Manager
S
StackerMedia technology
Remote-first team, Able to work core hours in Eastern TimeFull-TimeMiddle
Salary$95,000–$105,000 (USD)
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Job Details
- Experience
- 5 years of experience in demand generation, growth marketing, or digital paid marketing at a B2B company.
- Required Skills
- FigmaHubSpot
Requirements
- 5 years of experience in demand generation, growth marketing, or digital paid marketing at a B2B company.
- Proven experience setting strategy and budget allocation for paid acquisition programs.
- Hands-on experience running LinkedIn Ads and Google Ads campaigns with budget ownership.
- Experience creating or closely directing ad creative and messaging.
- Proficiency in Figma (or eagerness to learn quickly).
- Strong analytical foundation via Google Analytics (GA4) and HubSpot.
- Clear communicator with strong async collaboration habits.
- Ability to work core hours in Eastern Time.
- Experience with Clay or similar data enrichment and routing platforms preferred.
- Familiarity with marketing automation platforms like Make, Zapier, or n8n preferred.
- Prior experience at a media, publishing, SaaS, or content technology company preferred.
Responsibilities
- Set quarterly paid acquisition strategy, channel mix, and budget allocation.
- Execute LinkedIn and Google Ads campaigns, including targeting, bidding, and reporting.
- Collaborate with marketing and design teams to build, iterate, and produce ad creative and messaging.
- Manage and maintain marketing automation and AI-powered workflows including HubSpot and Clay.
- Analyze performance against core KPIs such as cost per meeting, CTR, and pipeline contribution.
- Present strategy recommendations and performance results to leadership.
- Partner with Content and Sales teams to ensure lead quality and messaging alignment.
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