Senior Creative Strategist
W
WhitecollarsDTC Skincare Cosmetics
United Kingdom. United States. Canada. Italy. SpainFull-TimeSenior
SalaryHighly competitive compensation package.
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Job Details
- Languages
- Perfect written English
- Required Skills
- Data Analysis
Requirements
- Proven, verifiable track record as a Creative Strategist with prepared results.
- Deep command of direct-response copywriting and performance creative.
- Strong understanding of funnels, offers, congruency, and attention-capture.
- Fluency in reading ad account data, targets, and KPIs.
- Experience working with ad accounts or startups with performance visibility.
- Leadership experience managing editors or creative teams.
- Perfect written English and copywriting skills.
- Strong understanding of Western culture, social media, and current audience lingo.
- Obsessive, proactive work ethic with a focus on relentless follow-up.
- Growth-oriented mindset with a focus on collaborative, high-performance execution.
Responsibilities
- Own end-to-end creative strategy across multiple ad formats such as talking-head, UGC, AI-generated, and animated ads.
- Script and conceptualize creative content and adapt winning hooks to maximize output.
- Lead and direct a team of editors to ensure high-quality, high-performing output.
- Study competitors and market trends to translate winning concepts into the client's market.
- Develop high-converting direct-response copy and identify winning avatars, angles, and positioning.
- Ensure full funnel congruency between advertisements and landing pages.
- Analyze ad account metrics and KPIs to identify top-performing assets and iterate based on data.
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