- Own paid media strategy across Google, Meta, LinkedIn, and Reddit, translating client goals into a channel plan, budget approach, and testing roadmap.
- Conduct market research, competitive analysis, and audience segmentation to shape targeting, offers, and positioning.
- Build, manage, and optimize campaigns, including creative direction and landing page iteration for performance.
- Execute a testing cadence that involves rapid learning, scaling winners, and cutting losers.
- Utilize AI workflows to automate account management, reporting, and campaign development.
- Leverage Google Ads MCP and API and Meta Marketing API to pull and act on account data programmatically.
- Track and report performance using Google Analytics, HubSpot, and Databox.
- Present strategic recommendations and performance results directly to clients.
Artificial IntelligenceData AnalysisGoogle Analytics+1 more