Senior Paid Media Strategist
New
A
ATAK InteractivePerformance Marketing
United StatesFull-TimeSenior
Salary90,000 - 120,000 USD per year
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Job Details
- Experience
- 3-5+ years
- Required Skills
- Artificial IntelligenceData AnalysisGoogle AnalyticsHubSpot
Requirements
- 3-5+ years of experience in performance marketing.
- Agency experience is preferred.
- Strong expertise in Google Ads and Meta Ads.
- Proficiency in conversion rate optimization.
- Hands-on experience with Google Ads MCP and API, and Meta Marketing API.
- Proven experience using AI for client work, such as building workflows, prompt libraries, scripts, or testing systems.
- Ability to work with large datasets efficiently.
- Hands-on experience with Google Analytics, Google Tag Manager, and HubSpot.
- Experience with both demand generation and lead generation.
- Strong communication skills for presenting strategies directly to clients.
- Experience with LinkedIn Ads and Reddit Ads is a strong plus.
Responsibilities
- Own paid media strategy across Google, Meta, LinkedIn, and Reddit, translating client goals into a channel plan, budget approach, and testing roadmap.
- Conduct market research, competitive analysis, and audience segmentation to shape targeting, offers, and positioning.
- Build, manage, and optimize campaigns, including creative direction and landing page iteration for performance.
- Execute a testing cadence that involves rapid learning, scaling winners, and cutting losers.
- Utilize AI workflows to automate account management, reporting, and campaign development.
- Leverage Google Ads MCP and API and Meta Marketing API to pull and act on account data programmatically.
- Track and report performance using Google Analytics, HubSpot, and Databox.
- Present strategic recommendations and performance results directly to clients.
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