Business Intelligence Lead, Performance Marketing
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Launch PotatoDigital Media
Arlington, VA (remote); Baltimore, MD (remote); Buffalo, NY (remote); Jersey City, NJ (remote); Manchester, NH (remote); New York, NY (remote); Philadelphia, PA (remote); Stamford, CT (remote)Full-TimeLead
Salary$120,000 to $150,000 per year, paid semi-monthly
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Job Details
- Experience
- Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
- Required Skills
- SQLMicrosoft Power BITableauData modelingData analytics
Requirements
- Minimum 7 years of professional experience in business intelligence or analytics.
- Direct experience in performance or affiliate marketing.
- Expert-level SQL skills, specifically for querying unstructured and complex data sets.
- Advanced LookML development experience (or equivalent expert-level in Power BI or Tableau).
- Strong data literacy skills with a focus on standardization and stakeholder adoption.
- Ability to architect complex data models with awareness of downstream business impacts.
- Demonstrated ability to connect data analysis directly to business levers like conversion and revenue.
- Strong business acumen and curiosity to grow into a trusted analytical partner.
Responsibilities
- Own reporting infrastructure from raw data ingestion through final dashboard for assigned verticals.
- Partner with Yield, Paid Media, and Account Management teams to identify key performance trends.
- Conduct retrospective analyses across experiments, creatives, offers, and seasonality.
- Develop and execute a roadmap to standardize reporting and improve data literacy across teams.
- Address ad-hoc analytical requests with accuracy and business context.
- Deliver proactive insights that support full-funnel metrics and business decision-making.
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