Demand Generation Manager
T
The Sales FactoryB2B Technology
All Canada (Remote)Full-TimeManager
Salary$80,000–$95,000 CAD annually, plus performance-based bonus opportunities.
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Job Details
- Experience
- 5+ years
- Required Skills
- Digital MarketingHubSpot
Requirements
- 5+ years of experience in B2B demand generation, growth marketing, or digital marketing.
- Proven experience building and executing successful demand generation campaigns that drive measurable pipeline growth.
- Experience marketing SaaS, technology, or other B2B solutions.
- Hands-on experience managing paid media campaigns, including LinkedIn Ads and Google Ads.
- Strong experience with HubSpot or a comparable marketing automation platform.
- Experience measuring campaign performance using marketing analytics and CRM reporting.
- Strong understanding of lead generation, lead nurturing, conversion optimization, and full-funnel marketing.
- Highly analytical with the ability to translate data into actionable insights.
- Excellent project management and communication skills.
- Comfortable working independently in a fast-paced, high-growth environment.
Responsibilities
- Develop and execute TSF's demand generation strategy across paid, owned, earned, and lifecycle marketing channels.
- Plan and manage integrated campaigns designed to generate qualified pipeline and accelerate revenue growth.
- Manage paid acquisition programs across LinkedIn Ads, Google Ads, and other digital advertising platforms.
- Create and optimize email marketing campaigns, lead nurturing programs, and marketing automation workflows.
- Partner closely with Sales Leadership to align marketing initiatives with revenue objectives and pipeline targets.
- Optimize landing pages, conversion paths, and lead capture strategies to improve campaign performance.
- Analyze campaign effectiveness using marketing and sales data, making recommendations based on key performance metrics.
- Build dashboards and regularly report on marketing performance, including pipeline contribution, conversion rates, CPL, CAC, ROI, and campaign effectiveness.
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