Digital Marketing Analyst, Influencer Marketing
C
CollectivelyInfluencer Marketing
Location: East Coast (Remote)Full-TimeMiddle
Salary75,000 - 86,000 USD per year
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Job Details
- Experience
- 3 to 5 years
- Required Skills
- Data AnalysisMicrosoft ExcelData visualizationDigital MarketingGoogle Sheets
Requirements
- 3 to 5 years of relevant work experience in agencies or in-house marketing roles.
- Strong strategic and analytical background.
- Advanced skills in Google Sheets/Excel.
- Strong understanding of the social media space and paid social marketing KPIs.
- Proven ability to derive insights from complex data sets.
- Strong written and interpersonal communication skills.
- Expert in quickly learning and utilizing new software.
- Ability to create compelling data visualizations and narratives.
- Media buying or performance marketing experience is a plus.
Responsibilities
- Clean and analyze data to support client reporting deliverables.
- Maintain and customize dashboards to measure program-specific KPIs.
- Perform quantitative and qualitative research to address client needs.
- Prepare analytic reports and visualizations to illustrate key insights.
- Collaborate with cross-functional teams on client-facing performance discussions.
- Develop paid social strategies and targets alongside account management.
- Execute and optimize paid social campaigns on platforms like TikTok and Instagram.
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