Principal Web Strategy & Digital Experience Lead
New
B
Blueprint Technologies, LLCTechnology solutions
Remote - USA, Ability to work standard business hours aligned with the Pacific time zone.Full-TimePrincipal
Salary105,000 - 115,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 10+ years of experience in web strategy, digital product management, ecommerce, digital experience, or a related discipline.
- Required Skills
- Artificial IntelligenceSEOA/B testing
Requirements
- 10+ years of experience in web strategy, digital product management, ecommerce, digital experience, or a related discipline.
- Experience owning web strategy for complex consumer products, portfolios, or global digital experiences.
- Deep understanding of information architecture, page strategy, customer journeys, funnels, attribution, and conversion.
- Strong knowledge of web design principles, accessibility, usability, and Core Web Vitals.
- Experience defining metrics and using behavioral or performance data to make roadmap decisions.
- Demonstrated experience leading A/B and multivariate testing programs.
- Proven ability to lead cross-functional initiatives across content, design, engineering, analytics, marketing, and commercial teams.
- Experience influencing executives through concise, decision-oriented storytelling.
- Experience managing creative, design, development, martech, or systems-integration partners.
- Ability to develop outcome-based SOWs and manage vendors against performance expectations.
- Working knowledge of AI applications in digital content, personalization, recommendations, or operational workflows.
- Ability to work standard business hours aligned with the Pacific time zone.
Responsibilities
- Own the end-to-end web strategy for major product, portfolio, and feature launches.
- Establish the vision, success metrics, operating model, and measurable business outcomes for web initiatives.
- Translate customer behavior and website-performance data into recommendations for product roadmaps, positioning, naming, and investment.
- Develop executive-ready narratives that connect web insights to strategic business decisions.
- Serve as the strategy hub across content, information architecture, design, development, SEO, AEO, ecommerce, delivery, and experimentation.
- Create a unified, prioritized web roadmap across multiple teams and workstreams.
- Lead customer-journey, funnel, page-strategy, and information-architecture decisions.
- Define and oversee A/B and multivariate experimentation strategies.
- Partner with design, engineering, analytics, marketing, ecommerce, retail, and product stakeholders.
- Lead creative agencies, development partners, systems integrators, and marketing-technology vendors.
View Full Description & ApplyYou'll be redirected to the employer's site
