Paid Social Specialist
New
O
OuraConsumer Electronics
Location: Remote - United StatesFull-TimeMiddle
SalaryRegion 1: $93,500 - $110,000; Region 2: $85,000 - $100,000; Region 3: $79,900 - $94,000
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Job Details
- Experience
- 2-3+ years
- Required Skills
- Data Analysis
Requirements
- 2-3+ years of hands-on experience managing paid social campaigns.
- Must have proven experience with Meta and TikTok advertising platforms.
- Strong understanding of campaign structure, audience targeting, creative testing, and performance optimization.
- Experience running performance-focused paid social ads for omnichannel consumer brands.
- Comfort analyzing data and translating performance metrics into optimization actions.
- Detail-oriented, highly organized, and comfortable operating in-platform daily.
- Ability to thrive in a fast-paced environment with strong collaboration skills.
- Experience with Pinterest, Reddit, or Snapchat is preferred.
Responsibilities
- Build, launch, and optimize campaigns across Meta, TikTok, and other social platforms (e.g. Reddit, Pinterest, Snapchat).
- Manage audience targeting, budget allocation, creative trafficking, and campaign structure.
- Conduct ongoing performance monitoring and implement daily/weekly optimizations.
- Analyze performance trends (CTR, CVR, CAC) and partner with the creative team to provide data-informed feedback.
- Ensure accurate tracking, pixel implementation, and CAPI integrations.
- Translate performance data into insights and recommendations for stakeholders through regular reporting.
- Collaborate with paid media leadership, analytics, creative, and agency partners.
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