International SEO/AEO Manager
New
B
BetterHelpMental health, Healthcare
We operate on PST and candidates in any time zone are welcome to apply., PSTFull-TimeManager
Salary$110,000 - $130,000
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Job Details
- Experience
- 5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO
- Required Skills
- SEOLookerGenerative AIAhrefs
Requirements
- 5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO
- Demonstrated understanding of AEO principles and hands-on experience optimizing content for AI-driven search surfaces
- Experience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation and editorial workflows
- Proven track record of driving organic growth in non-English markets
- Deep technical SEO fluency
- Experience managing editorial or content teams, ideally across time zones and languages
- Familiarity with content strategy and governance in regulated industries (healthcare, finance, legal, or similar)
- Strong analytical skills; comfortable in GSC, Ahrefs, LLM visibility tools, and Looker
Responsibilities
- Own international organic growth strategy across all priority markets, with success defined by increasing organic user acquisition through both traditional search and AI-driven discovery surfaces
- Develop and execute AEO strategy: optimizing content for all search platforms with a clear-eyed approach to what's measurable in a rapidly evolving landscape
- Monitor and analyze how our brand and content appear across AI-powered search surfaces and build strategies to improve visibility and accuracy of representation
- Own the operational model for multilingual SEO/AEO content production, leading a distributed ecosystem of international freelancers and agency partners
- Develop and manage AI-assisted, human-reviewed content workflows, establish editorial quality frameworks and performance standards, and ensure high-quality execution and continuous optimization across markets.
- Drive technical SEO strategy with an international lens: site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data
- Consult on site structure decisions for international expansion, including subdomain vs. subdirectory strategy and URL architecture
- Build and manage a content refresh program to maintain and improve rankings and answer engine presence across existing pages in all active languages
- Partner with content creators and translators, and leverage AI tools responsibly
- Define and report on KPIs tied to organic traffic, rankings, AI citation share, and user growth by market
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