Paid Social Media Specialist
New
You can work remotely from Poland.Full-TimeMiddle
Salary10,000 - 12,000 PLN per month
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Job Details
- Languages
- Polish (C2), English (B2)
- Experience
- 2+ years
- Required Skills
- Lead GenerationBigQueryCanva
Requirements
- 2+ years in paid social, with hands-on Meta Ads Manager experience; TikTok Ads a plus.
- eCommerce or lead-gen background, including dynamic product ads and feed-based marketing.
- Solid understanding of attribution, Pixel/Conversions API, and retargeting strategies.
- Basic copywriting skills and comfort with ad creative tools.
- Strong analytical mindset; experience with GA4 and platform reporting.
- Familiarity with BigQuery (e.g. for creating campaign product feeds).
- Working knowledge of AI tools (Notion, Claude, Gemini, Manus AI etc.).
- English at B2 level or higher.
- Polish at C2 level.
- Organized, proactive, and able to work independently across multiple markets.
Responsibilities
- Plan, launch, and manage paid campaigns on Meta and TikTok end-to-end.
- Build and maintain dynamic catalogue campaigns, product feeds, and retargeting funnels.
- Run ongoing A/B tests across creatives, copy, audiences, and bidding strategies.
- Monitor daily spend, pacing, and feed health: respond to critical alerts when needed.
- Brief design and video teams on new assets; review and adapt creatives in Canva.
- Analyze performance via GA4 and platform dashboards; produce weekly stakeholder reports.
- Collaborate with Brand, Social, SEO, and Marketing Automation teams on strategy alignment.
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