Senior Product Marketing Manager
New
Global / Dubai / Hong Kong / SingaporeFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- BlockchainMarket Research
Requirements
- 6+ years of product marketing experience in technology companies.
- At least 2 years in the crypto/Web3 or blockchain space.
- Proven track record of launching products and driving adoption.
- Deep understanding of blockchain technology, cryptocurrencies, and the Web3 ecosystem.
- Experience with competitive analysis and market research.
- Ability to work cross-functionally in a standalone role.
- Comfortable in a fast-paced startup environment.
- Exceptional communication and storytelling skills.
Responsibilities
- Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives.
- Work with the product development team to identify and prioritize features.
- Translate product features into clear, compelling messaging for different customer segments.
- Collaborate with content, demand gen, and product teams to build marketing assets.
- Manage cross-functional teams to ensure timely delivery of launch activities.
- Work with KOLs and influencers in the crypto and Web3 ecosystem to promote products.
- Define KPIs for GTM success and refine strategies based on performance insights.
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