Publicist, BOOM! & Inklore
New
USFull-TimeMiddle
Salary66,500 USD per year
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Job Details
- Experience
- 5–7 years
- Required Skills
- Canva
Requirements
- 5–7 years of experience in book publicity or a closely related communications field, with strong preference for experience in comics, graphic novels, manga, or manhwa.
- Strong understanding of the media landscape, including pop culture, entertainment, and genre-specific press ecosystems.
- Proven success leading national-scale, media-driven publicity campaigns for authors or creative intellectual property.
- Established network of media contacts across print, digital, broadcast, podcast, and niche entertainment platforms.
- Excellent written and verbal communication skills with the ability to craft persuasive pitches and press narratives.
- Strong organizational skills with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
- Experience coordinating author tours, events, and multi-city promotional schedules.
- Comfortable working in fast-paced, collaborative environments with cross-functional teams and external partners.
- Familiarity with tools such as Muck Rack, Cision, NetGalley, Canva, and Microsoft Office Suite is a plus.
- Experience engaging with pop culture conventions (e.g., Comic-Con) is highly desirable.
Responsibilities
- Lead and execute strategic publicity campaigns for frontlist and select backlist titles across both imprints, driving visibility through media relations, digital platforms, influencer outreach, and event activations.
- Serve as the primary publicity contact for authors and creators, ensuring high-touch communication, guidance, and consistent campaign support throughout all phases of release.
- Secure national and regional media coverage across broadcast, print, podcast, online, and genre-specific outlets focused on comics, manga/manhwa, graphic novels, and pop culture.
- Develop compelling press materials, including press releases, media pitches, talking points, and tailored outreach strategies for individual titles and creators.
- Plan and manage author tours, bookstore events, and appearances, including logistics coordination, travel arrangements, and local media engagement.
- Collaborate with marketing, editorial, sales, and external partners to design cohesive, cross-functional campaigns aligned with imprint strategy and author positioning.
- Represent campaigns in internal meetings and contribute to broader publishing discussions and promotional planning.
- Manage publicity budgets, track expenses, and ensure accurate financial reporting and campaign efficiency.
- Monitor campaign performance, media trends, and industry developments to continuously refine publicity strategies.
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