Director, Integrated Security Campaigns
New
C
Coalition, Inc.Cybersecurity Insurance
Any location, United StatesFull-TimeDirector
Salary200,000 - 250,000 USD per year
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Job Details
- Experience
- 8–10+ years
- Required Skills
- Digital Marketing
Requirements
- 8–10+ years in demand generation, integrated campaigns, or digital marketing.
- Proven success marketing to a technical or security audience.
- Demonstrated ownership of pipeline targets and reporting (CAC, MQL/SQL/opportunity conversion).
- Hands-on expertise across paid digital channels (SEM, display, social, syndication).
- Experience with both direct and channel/MSP go-to-market motions.
- Experience building campaign infrastructure and reporting from scratch.
- AI-first working mindset.
- Strong cross-functional leadership and alignment skills.
Responsibilities
- Develop and lead integrated campaign strategies for enterprise security buyers and MSP channel partners.
- Own the security audience marketing journey and campaign calendar from awareness to pipeline.
- Manage paid digital strategy (SEM, display, social, content syndication, podcasts).
- Design and execute a field events strategy with contractors.
- Partner with analytics and RevOps to build performance dashboards.
- Systematically test messaging, creative, and channel mix.
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