Creative Marketing Specialist
G
GenesisEdTech / Brain Training
Hybrid remote optionFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 1+ years
- Required Skills
- Market ResearchDigital MarketingGenerative AI
Requirements
- 1+ years of experience in creative marketing
- Ability to use market monitoring and competitor analysis tools (AppMagic, Facebook Ad Library, TikTok Creative Center etc)
- Experience using AI tools (ChatGPT, Gemini, Claude, Sora, Nanobanana, Runway, or similar)
- Understanding of key marketing metrics and the marketing funnel
- Ability to create clear and structured briefs for designers (both static and video creatives)
- A mix of creative and analytical thinking
- Proactive and self-driven mindset
- Interest in tracking content trends and best-performing ad practices on social media
- English at Intermediate level or higher
Responsibilities
- Explore the market and competitors to identify trends and translate them into creative ideas.
- Generate and test creative hypotheses for advertising campaigns.
- Create clear and structured briefs for designers (mostly video creatives) to bring ideas to life.
- Use AI tools to generate images, videos, and creative concepts faster and more efficiently.
- Analyze performance metrics of tested creatives (CTR, CPA, ROAS) and generate new ideas to improve results.
- Discover and implement new tools and approaches to enhance the creative process and automate routine tasks.
- Participate in shoots for advertising creatives, collaborating with our in-house video production team.
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