Shopping & Marketplace Strategist
New
D
DirectiveB2B Marketing Agency
Remote - CanadaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience
- Required Skills
- Amazon RDS
Requirements
- 4+ years managing paid media
- 2+ years of direct Shopping/feeds and/or Amazon experience
- Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable)
- Fluency in Amazon Seller Central / Vendor Central
- Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
- Experience with B2B clients or high-SKU catalog environments
- Experience working directly with clients and holding a role to both set strategy & execute
- Strong written and verbal communication
- Comfort presenting to C-suite buyers
- Comfort working inside a consultative sales motion
Responsibilities
- Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors
- Diagnose channel architecture: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices
- Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
- Direct feed strategy in Feedonomics or GoDataFeed: taxonomy, GTIN/MPN enrichment, attribute mapping
- Build Shopping and Performance Max campaigns scoped to B2B buyer behavior
- Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations
- Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
- Manage Buy Box health, MAP enforcement, and pricing erosion
- Document repeatable frameworks and contribute to internal training
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