Lead Generation and Marketing Associate
New
IndiaFull-TimeEntry
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 1–3 years
- Required Skills
- SalesforceMicrosoft ExcelData entryMarket ResearchLead GenerationCRMHubSpotGoogle Sheets
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).
- 1–3 years of experience in lead generation, marketing support, sales support, or data entry roles.
- Familiarity with CRM tools such as HubSpot, Salesforce, Pipedrive, or similar platforms.
- Experience with email marketing tools such as Mailchimp, ActiveCampaign, or Klaviyo is an advantage.
- Strong written and verbal communication skills in English.
- High attention to detail with strong organizational and time-management abilities.
- Comfortable handling repetitive tasks with accuracy and consistency in a remote environment.
- Analytical mindset with ability to interpret basic marketing and lead data.
- Proficiency in Google Sheets or Microsoft Excel for data management and reporting.
- Ability to work independently within flexible schedules aligned to business needs.
Responsibilities
- Identify, research, and qualify potential leads using online platforms, databases, and industry tools to expand prospect pipelines.
- Support the execution of email marketing campaigns, including planning, sending, tracking, and optimizing engagement performance.
- Maintain and update CRM systems with accurate and well-structured lead and client data to ensure pipeline visibility.
- Conduct outreach and follow-ups via email, social platforms, and other communication channels to nurture prospects.
- Assist in managing lead progression through the sales funnel, ensuring timely follow-ups and accurate tracking.
- Perform market and competitor research to identify trends, opportunities, and strategic insights.
- Ensure high-quality data entry across spreadsheets, CRM tools, and reporting systems with strong attention to accuracy.
- Organize, structure, and maintain databases to support reporting and business decision-making.
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