User Acquisition Consultant
New
M
Magic MediaMobile Games
Ukraine. Brazil. Serbia. Romania. Turkey. GreeceContractMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Data Analysis
Requirements
- Proven experience in user acquisition, paid media buying, or performance marketing for mobile games.
- Strong knowledge of channels such as Meta, AppLovin, Google Ads, TikTok, ad networks, and other paid acquisition platforms.
- Demonstrated experience managing CPI, volume, ROAS, payback signals, budget pacing, and campaign efficiency.
- Experience overseeing campaign setup, optimization tactics, account structure, and testing roadmaps.
- Strong analytical mindset with the ability to translate performance data into clear next steps.
- Experience guiding or supervising UA Specialists or campaign execution teams.
- Excellent communication skills and the ability to collaborate with Data, Brand, and Product stakeholders.
- Fluent in English.
Responsibilities
- Define UA channel strategy and media planning across paid social, ad networks, and other relevant channels.
- Recommend budget allocation and reallocation based on performance, scalability, and channel saturation limits.
- Provide and refine CPI benchmarks by geo, platform, and channel.
- Monitor and optimize toward cost efficiency, creative performance, early ROAS, and payback signals.
- Supervise campaign structure, setup, bidding strategies, budget pacing, and ongoing optimization.
- Guide creative testing needs from a UA perspective and provide feedback to improve CTR, CVR, and CPI.
- Set execution priorities, weekly plans, and testing roadmaps for the internal UA Specialist.
- Deliver concise, action-oriented reporting on spend, performance, risks, and immediate optimization opportunities.
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