Public Relations Manager
X
XsollaVideo Game Industry
Working from our Kuala Lumpur or Tokyo office or remotely across the Asia-Pacific region, Must be able to work independently across time zonesFull-TimeManager
Salary55,000 - 100,000 USD per year
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Job Details
- Languages
- Japanese, English
- Experience
- 6-8 years
Requirements
- BA/MA degree in Marketing, Advertising, Communications, or a related discipline.
- 6-8 years of experience in PR campaigns with meaningful APAC and Japan market experience.
- Strong networks with local and international business and industry media in APAC.
- Exceptional writing and editing skills (short form, long form, branded content).
- PR event planning and execution experience in APAC, particularly Japan and South Korea.
- Expertise in handling crisis communications.
- Prior work experience in the video game industry.
- Fluency in Japanese and English.
- Knowledge of Japan's APPI and local data privacy laws.
Responsibilities
- Foster relationships with Tier 1 and local media outlets and partners across Japan, South Korea, Southeast Asia, and the broader APAC region.
- Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics.
- Develop a strategic media relations plan to secure high-profile placements in print, broadcast, and online media.
- Assist in coordinating all public relations activities, including event logistics and speaking opportunities.
- Collaborate with integrated marketing to create engaging content sensitive to regional cultural norms.
- Manage media inquiries and interview requests.
- Craft content for press releases, bylined articles, and presentation scripts.
- Evaluate opportunities for partnerships, sponsorships, and advertising.
- Establish relationships with thought leaders and industry associations.
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