Growth Manager
GermanyFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English, Urdu
- Experience
- Minimum of 5 years
- Required Skills
- SQLTableauCRMData analyticsLooker
Requirements
- Minimum of 5 years of experience in growth marketing, user acquisition, lifecycle marketing, or related roles within fintech, crypto, marketplaces, or digital platforms.
- Strong understanding of P2P trading ecosystems, marketplace dynamics, and digital payment infrastructures.
- Proven track record of successfully scaling user growth, improving activation rates, and increasing customer retention.
- Experience managing CRM and lifecycle marketing platforms such as Braze, CleverTap, OneSignal, or similar tools.
- Strong analytical mindset with experience using dashboards and analytics platforms such as Tableau, Looker, or Metabase.
- Ability to conduct cohort analysis, funnel optimization, and data-driven experimentation independently.
- Familiarity with digital communities and social engagement platforms including Telegram, WhatsApp, Discord, and similar channels.
- Excellent project management skills with the ability to manage multiple growth initiatives simultaneously.
- Strong communication and stakeholder management skills in both English and Urdu.
- Knowledge of local fintech and crypto regulations, compliance considerations, and digital payment ecosystems.
- SQL knowledge and familiarity with on-chain analytics tools are considered strong advantages.
Responsibilities
- Lead and execute market growth strategies focused on user acquisition, activation, retention, and reactivation initiatives.
- Develop and optimize P2P marketplace growth strategies, including merchant engagement, liquidity optimization, and trading volume expansion.
- Build and manage relationships with high-volume traders, merchants, community leaders, and strategic partners.
- Design and implement localized digital acquisition campaigns across multiple channels.
- Create referral programs, incentive campaigns, and loyalty initiatives.
- Drive activation initiatives through CRM campaigns, onboarding journeys, push notifications, email marketing, SMS, and in-app engagement.
- Analyze user behavior and identify friction points across onboarding, KYC, deposits, and trading journeys.
- Develop retention and lifecycle marketing programs using segmentation and cohort analysis.
- Launch reactivation and win-back campaigns.
- Conduct A/B testing and report on growth KPIs.
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