Product Marketing Manager, Security Products
New
Onsite/Hybrid/Remote depending on locationFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4+ years of relevant experience (product marketing or heavily outbound product management)
- Required Skills
- Communication SkillsPresentation skills
Requirements
- Bachelor’s degree in related field or equivalent business experience
- 4+ years of relevant experience (product marketing or heavily outbound product management)
- Track record of driving successful security products into the SMB or Enterprise market
- Strong background in marketing security products to businesses, enterprises, and government agencies
- Exceptional customer service and indirect leadership skills
- Willingness to work in a team environment while being self-driven
- Strong organizational skills with ability to develop and execute GTM plans
- Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events
- Excellent presentation and communication skills
- Ability to effectively communicate with executive leadership and stakeholders
- Strong verbal and written communication skills, blogging as well as collateral
- Strong ability to create visuals, present ideas, and communicate with audiences across business and technical knowledge
- Track record of successfully using AI tools and systems to determine best practices for content, understand the market landscape, shape and tune messaging
- Ability to work in a fast-paced environment with multiple, shifting priorities
Responsibilities
- Sets an example for other GTM function members in all phases of planning and execution
- Is a subject matter expert on security products to other GTM function members
- Ensures policies, practices, and procedures are understood and followed by team members, partners, customers, and stakeholders
- Develops unified product positioning and messaging that differentiates our products in the market
- Develops and communicates ideal customer profiles and value propositions of our products as well as the tools that support the selling process
- Oversees security product launches and releases while coordinating the cross-functional execution
- Monitors internal processes for efficiency and validity pre- and post- product launch
- Serves as a resource for customer-facing release webinars, analyst research and briefings, and other market-centric engagements
- Understands the market landscape and works with the competitive intelligence team to drive actionable insights about opportunities and threats in the market
- Assists with communications, marketing campaigns and sales programs to drive demand for products
- Develops and manages the positioning and messaging for product expansion strategies
- Engages in continuous improvement of team processes
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