Principal GTM Strategy Lead
Fully remote work arrangement within the United StatesFull-TimePrincipal
Salary not disclosed
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Job Details
- Experience
- 10+ years of experience
- Required Skills
- AgileJiraStakeholder managementAnalytical thinkingChange ManagementConfluence
Requirements
- 10+ years of experience in Go-To-Market, product enablement, change management, or operational readiness roles
- At least 3 years in a leadership role focused on building or scaling GTM or adoption functions
- Proven experience driving large-scale adoption and behavioral change across complex, multi-stakeholder environments
- Strong background in defining rollout strategies, operating models, and structured adoption frameworks
- Experience working in healthcare, behavioral health, or highly regulated public sector environments
- Ability to translate complex policy and technical requirements into actionable user workflows
- Strong stakeholder management skills across executive, technical, and program teams
- Excellent communication, facilitation, and cross-functional coordination abilities
- Experience using Agile tools such as Jira, Confluence, or similar platforms for tracking and documentation
- Consulting mindset with strong analytical thinking and ability to drive measurable outcomes at scale
Responsibilities
- Lead the design and execution of structured Go-To-Market rollout strategies across multiple stakeholder groups, including counties, providers, and internal teams
- Define rollout phases, success criteria, and implementation plans aligned with policy and program timelines
- Drive product adoption strategies that enable transition from legacy systems to standardized digital workflows
- Develop engagement and communication frameworks to ensure clear, timely, and consistent release messaging across stakeholders
- Establish and track value realization metrics such as adoption rates, efficiency gains, workflow completion, and data accuracy improvements
- Lead product readiness efforts, ensuring alignment between delivered functionality and real-world operational needs
- Identify and mitigate risks, gaps, and barriers to adoption, escalating actionable recommendations to leadership
- Oversee migration planning from legacy processes, including phased transitions and parallel operations
- Build and mature GTM operating models, playbooks, and frameworks to support scalable rollout practices
- Ensure continuous feedback loops between product delivery, policy teams, and program stakeholders to improve outcomes
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