Product Marketing Specialist
New
RemoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4-7 years
- Required Skills
- Verbal communicationWriting
Requirements
- 4-7 years of Product Marketing experience, with at least a portion in EdTech or an adjacent field
- Experience with branding, messaging, positioning, and product launches
- Strong writer with excellent verbal and written communication skills
- Obsessed with the customer problem and bring that curiosity to everything you do
- Collaborative, cross-functional disposition with a bias toward documentation – you close loops, write things down, and work well across teams toward shared goals
- Entrepreneurial and GSD attitude – you're an ambitious self-starter who sweats the details, welcomes feedback, stays organized, and thrives in a fast-paced environment
- Experience building or creating a new function at an organization
- Background in K-12 education as a former teacher, curriculum developer, instructional coach, or similar role
- Experience marketing literacy, ELA, or curriculum products specifically
- Familiarity with how districts make purchasing decisions, including procurement timelines, curriculum adoption cycles, and the role of instructional leaders
Responsibilities
- Develop and own CommonLit's core messaging framework, translating a complex, multi-product offering into clear, differentiated language for educators and district leaders
- Build and maintain one-pagers, pitch decks, and district-facing materials that the Sales and District Success teams use
- Produce product-first content, including resources that translate instructional and research concepts into accessible, compelling materials for educators, including materials instructional leaders can take to curriculum committees, school boards, and parents
- Articulate CommonLit's instructional stances, curriculum choices, and efficacy evidence in plain language that earns the trust of educators or parents who may be skeptical of EdTech or our program
- Support initiatives to nurture customers in-product and drive deeper usage and acquisition, including in-product messaging and drip email campaigns
- Partner with the Product team to manage timelines, track deliverables, and ensure in-product initiatives and the overall product roadmap are on schedule
- Partner with the Product team to develop go-to-market messaging for product launches
- Drive cross-functional alignment with Academics, Design, and Engineering, translating priorities between teams, communicating responsibilities, and holding stakeholders accountable to deadlines to keep projects moving
- Create knowledge management systems and stitch together cross-team dependencies
- Set success metrics, monitor against milestones, and provide data-driven recommendations
- Contribute to content strategy around our pedagogical POV and instructional stances
- Take the Product Marketing function on the team from 0 → 1. CommonLit has never hired a Product Marketer before and this person will help shape what the function looks like on the Marketing team
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