Lead Product Marketing Specialist
New
FloridaFull-TimeLead
Salary105,000 - 115,000 USD per year
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Job Details
- Experience
- 4-7 years
- Required Skills
- DocumentationWriting
Requirements
- 4-7 years of Product Marketing experience, preferably in EdTech.
- Experience with branding, messaging, positioning, and product launches.
- Strong writing and communication skills.
- Customer-focused attitude and curiosity.
- Collaborative approach with excellent documentation skills.
- Entrepreneurial spirit and a detail-oriented mindset.
- Experience in building a new function within an organization is preferred.
- Familiarity with K-12 education and product marketing is a plus.
- Understanding of district purchasing decisions and timelines is beneficial.
Responsibilities
- Develop and own the core messaging framework to translate complex offerings into clear, differentiated language.
- Create and maintain marketing materials that support Sales and District Success teams.
- Produce accessible content that translates instructional concepts into compelling materials for educators.
- Articulate the company's instructional stances and curriculum choices in plain language.
- Support initiatives to drive deeper product usage and customer acquisition.
- Collaborate with the Product team to manage timelines and deliverables.
- Develop go-to-market messaging for product launches.
- Drive alignment between Academics, Design, and Engineering teams.
- Establish knowledge management systems across teams.
- Set success metrics and provide data-driven recommendations.
- Contribute to the content strategy surrounding our pedagogical perspectives.
- Shape the Product Marketing function from its inception within the team.
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