SEA Experte & Digital Marketing Manager
New
Source API remote eligibility restrictions: GermanyFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- German and English language skills at C2 level required
- Required Skills
- Google AnalyticsDigital MarketingA/B testingSEMrush
Requirements
- Completed degree with a focus on marketing, communications, media, or digital business
- Solid practical experience in SEA, paid search, or performance marketing
- Confident handling of Google Ads, ChatGPT Paid, and ideally Microsoft Advertising
- Experience in keyword research, campaign setup, ad copywriting, and conversion-oriented landing page optimization
- Good knowledge of web analytics, KPI management, and A/B testing
- Understanding of tracking, tagging, and performance measurement
- Interest in AI-supported marketing tools and their productive use
- Basic knowledge or strong willingness to learn AEO and GEO
- German and English language skills at C2 level required
- Initial experience working with agencies
- Analytical thinking and a structured, data-driven working approach
- Ability to translate performance data into concrete actions
- Carefulness in reporting, testing, and quality assurance
- Strong results orientation with a focus on leads, conversions, and efficiency
- Self-initiative and a strong hands-on mentality
Responsibilities
- Conceptualization, planning, execution, and continuous optimization of SEA and AI-paid campaigns (e.g. Google Ads, Microsoft Advertising, ChatGPT Paid)
- Management of various campaign formats such as search, display, and video ads
- Conducting in-depth keyword research and competitive analyses to identify relevant search intentions
- Creation and optimization of ad copy as well as landing pages to increase conversion rates
- Monitoring and analysis of campaign performance based on relevant KPIs
- Conducting A/B tests to optimize ads, targeting, and landing pages
- Creation of regular performance reports including actionable recommendations
- Implementation of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
- Evaluation and optimization of campaign and content visibility in AI-based search and answer systems
- Close collaboration with external SEA agencies, AI search agencies, and platform consultants (e.g. Google, Microsoft)
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