Vice President, Marketing
Source API remote eligibility restrictions: United StatesFull-TimeVp
Salary140,000 - 155,000 USD per year
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Job Details
- Experience
- 10+ years of progressive marketing experience, with at least 5 years in a leadership role, delivering results-driven integrated marketing campaigns. 5-8 years of experience leading and mentoring marketing teams
- Required Skills
- Project ManagementSEODigital Marketing
Requirements
- Bachelor’s degree in Marketing, Business Administration, or equivalent combination of education and work experience
- 10+ years of progressive marketing experience, with at least 5 years in a leadership role, delivering results-driven integrated marketing campaigns
- 5-8 years of experience leading and mentoring marketing teams to achieve incremental performance improvements
- Strong analytical and data-driven decision-making skills
- Excellent project management, organizational, and leadership abilities
- Proficiency in marketing automation tools, website management, CRM systems, and data analysis software
- Strong communication, presentation, and interpersonal skills
- Proven track record of developing and executing successful full-integrated marketing strategies, plans, and campaigns
- Extensive knowledge of marketing principles, techniques, and best practices across various channels
- Expertise in direct response advertising, direct marketing, and website management
- Experience collaborating with and advising partnership marketing departments with both strategic and corporate partners
- Experience with RFPs, sourcing, contracting, and managing vendor relationships
Responsibilities
- Lead ZERO’s mission and development marketing efforts across all paid, shared, and owned marketing channels with a focus on digital marketing and direct response advertising.
- Manage ZERO’s integrated marketing strategy to boost brand awareness, engagement, and impact.
- Oversee the planning, execution, and evaluation of marketing campaigns across various channels (e.g., digital, social media, direct response advertising, events).
- Manage the marketing project portfolio, ensuring timely and efficient execution of initiatives.
- Develop and execute direct response advertising campaigns across various channels (e.g., print, television, radio, digital).
- Oversee the development and implementation of digital marketing strategies, including SEO, SEM, email marketing, and content marketing.
- Manage ZERO's social media presence, developing a unique brand voice and ensuring consistent brand messaging and engagement with target audiences.
- Oversee the design, development, and maintenance of ZERO’s website.
- Build, lead, and mentor a high-performing marketing team.
- Improve internal marketing execution and project management process to ensure an efficient and effective process for developing and delivering integrated Marketing and Communications campaigns.
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