Vice President of Affiliate Marketing
US, United StatesFull-TimeVp
Salary160,000 - 180,000 USD per year
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Job Details
- Experience
- 15+ years of experience in digital marketing, including at least 10 years focused on affiliate or partnership marketing. Minimum of 5 years in senior leadership roles managing teams and large-scale marketing programs.
- Required Skills
- LeadershipSEOMentoringDigital Marketing
Requirements
- 15+ years of experience in digital marketing, including at least 10 years focused on affiliate or partnership marketing.
- Minimum of 5 years in senior leadership roles managing teams and large-scale marketing programs.
- Proven track record of scaling multi-million-dollar affiliate programs across multiple industries such as retail, B2C, or B2B.
- Deep expertise in affiliate networks (e.g., Impact, CJ, Rakuten) and multi-touch attribution models.
- Strong executive presence with the ability to influence C-suite stakeholders and translate complex data into strategic narratives.
- Experience integrating affiliate marketing within broader omnichannel media strategies.
- Strong leadership, mentoring, and organizational development capabilities.
- Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.
Responsibilities
- Lead the strategic vision for the affiliate marketing practice, evolving it from traditional performance models into scalable, full-funnel partnership ecosystems.
- Anticipate industry disruptions such as AI advancements, privacy regulations, and changes in search ecosystems to proactively adjust strategies.
- Oversee high-value client relationships, ensuring affiliate strategies align with broader business objectives and long-term growth plans.
- Partner with business development teams to support new client pitches and identify expansion opportunities within existing accounts.
- Own departmental financial performance, including P&L oversight, margin optimization, and ROI achievement.
- Drive cross-channel integration by aligning affiliate strategy with paid media, SEO, commerce, and influencer marketing teams.
- Evaluate and implement advanced affiliate technologies and attribution solutions to ensure accurate tracking and data integrity.
- Lead team development, mentoring senior and emerging talent while fostering a culture of accountability and innovation.
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