Senior Product Marketing Manager - GTM
B
BoulevardSelf-care industry
Remote - USAFull-TimeSenior
Salary112,000 - 154,000 USD per year
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Job Details
- Experience
- 5+ years of product marketing experience
- Required Skills
- Data AnalysisCross-functional Team LeadershipStrategic thinking
Requirements
- 5+ years of product marketing experience in B2B SaaS, with a track record of leading high-impact, cross-functional initiatives
- Demonstrated experience bringing AI-powered products to market. Not just positioning them, but shaping what gets built and how it integrates into the broader platform experience
- Strong platform-level positioning instincts in vertical SaaS. You've built cohesive market narratives across a core platform and its vertical offerings
- Sharp strategic thinking and judgment. You form clear points of view, use data to back them up, and know how to influence without authority
- Proven ability to develop and execute integrated go-to-market strategies that drive measurable adoption and revenue outcomes
- A high bar for craft, with strong instincts for what good looks like across messaging, content, and creative execution
- The ability to build trusted relationships and lead through influence in a fast-moving environment
Responsibilities
- Own the end-to-end GTM strategy and execution for our portfolio of AI-powered capabilities and marketing tools, ensuring they drive measurable adoption, expansion, and revenue impact
- Synthesize customer, market, and competitive insights into sharp and actionable recommendations that shape how specific product initiatives are positioned, scoped, and brought to market
- Develop clear, differentiated positioning that makes new functionality feel obvious and compelling — connecting what we build to the outcomes that matter most to our customers and their clients
- Partner closely with creative teams to produce high-quality, high-impact campaign assets and launch materials that will stand out from the clutter
- Enable Sales, Support, and Customer Success with the narratives and tools they need to confidently sell and grow adoption
- Identify expansion opportunities and influence pricing and packaging decisions in partnership with Product, Finance, and Revenue teams
- Be the connective tissue across Product, Marketing, Lifecycle, Sales, and Customer Success, ensuring alignment on priorities, narratives, and execution against shared business goals
- Close the loop post-launch, using data and qualitative insight to refine positioning, accelerate adoption, and inform what comes next
- Represent Boulevard externally at industry events and in thought leadership, reinforcing our position as a category leader
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