Senior Director, GTM Strategy and Marketing Operations

SOCiB2B SaaS marketing

United States (Remote)Full-TimeDirector

Salary150,000 - 190,000 USD per year

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Job Details

8–12+ years in B2B SaaS marketing strategy, revenue / marketing operations, or demand generation leadership
Deep technical expertise across CRM platforms, marketing automation suites, and workflow orchestration tools to enable seamless systems integration
Proven ownership of pipeline targets and marketing-driven revenue outcomes
Strong experience with forecasting, funnel modeling, and performance management
Deep understanding of multi-channel GTM (inbound, outbound, ABM, enterprise sales cycles)
Experience managing marketing budgets, including technology and media investment
Ability to influence cross-functional stakeholders (Sales, RevOps, Finance) without direct authority
Strong analytical and strategic thinking…paired with enough operational fluency to guide execution

Co-Own Marketing GTM Strategy (with Head of Demand Generation)
Partner with the Head of Demand Generation to define how Marketing drives pipeline and revenue across inbound, outbound, ABM, and enterprise motions
Align on ICP prioritization, segmentation, channel mix, and campaign strategy
Ensure tight connection between strategic direction and program execution
Own marketing pipeline targets, forecasts, and performance against plan
Develop and manage models for pipeline generation, conversion, and ROI across channels
Provide visibility into performance and ensure both strategy and execution are aligned to hit targets
Own and manage the marketing technology budget and overall investment strategy
Partner with Demand Gen and Finance to allocate budget across channels, programs, and tools
Continuously evaluate ROI and reallocate resources to maximize pipeline and efficiency

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