Performance Creative Designer
CanadaFull-TimeMiddle
Salary70,000 - 95,000 CAD per year
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Job Details
- Experience
- 1–3 years of experience in graphic design, ideally focused on performance-driven creative or conversion optimization. At least 1 year of hands-on experience in motion graphics and short-form video production.
- Required Skills
- Adobe Creative SuiteAdobe PhotoshopFigmaGraphic DesignA/B testing
Requirements
- 1–3 years of experience in graphic design, ideally focused on performance-driven creative or conversion optimization.
- At least 1 year of hands-on experience in motion graphics and short-form video production.
- Strong proficiency in Adobe Creative Suite, including tools such as Photoshop, Illustrator, InDesign, and Figma.
- Experience with video editing and motion tools such as Adobe Premiere Pro and After Effects or similar platforms.
- Understanding of performance marketing principles including A/B testing, CRO methodologies, and data-driven design.
- Ability to collaborate effectively across cross-functional teams in an agency or fast-paced environment.
- Strong communication skills with a proactive, curious, and experimental mindset.
- Interest in emerging technologies, including AI tools and automation applied to creative workflows.
Responsibilities
- Design high-performing static and motion creative assets, including ad sets and landing pages, optimized to improve key marketing performance metrics.
- Produce motion graphics and short-form video cutdowns tailored for social platforms such as LinkedIn, Instagram, YouTube, and TikTok.
- Edit and adapt video content into platform-specific ad formats, ensuring optimal performance across different aspect ratios and audience behaviors.
- Collaborate with media and content teams to align creative execution with audience insights, campaign strategy, and performance objectives.
- Support internal marketing initiatives by producing engaging creative assets that strengthen brand visibility and differentiation.
- Ensure brand consistency across all creative outputs while adapting messaging and visuals for different audience segments.
- Design, execute, and iterate on A/B tests using CRO and experimentation tools such as Optimizely, Unbounce, and Crazy Egg.
- Conduct research and usability analysis, including heatmaps and user testing, to inform and validate design decisions.
- Continuously refine creative output based on performance data, feedback, and experimentation results.
- Manage multiple design projects simultaneously while communicating progress and aligning with internal and client stakeholders.
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