Performance Creative Designer
New
Remote CanadaFull-TimeJunior
Salary70,000 - 95,000 CAD per year
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Job Details
- Experience
- 1-3 years experience in graphic design, with a focus on performance drive creative and CRO 1 year experience with motion graphics
- Required Skills
- Adobe Creative SuiteAdobe PhotoshopFigmaGraphic DesignA/B testing
Requirements
- 1-3 years experience in graphic design, with a focus on performance drive creative and CRO
- 1 year experience with motion graphics
- Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign
- Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Knowledge and execution of performance marketing metrics like A/B Testing, CRO Analytics, Heatmapping, and experience designing for performance-driven campaign
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
Responsibilities
- Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
- Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
- Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans.
- Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.
- Support Directive's own marketing with compelling creative that helps us stand out.
- Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.
- Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data driven designs.
- Design and implement A/B tests tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg.
- Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
- Continuously iterate and refine designs based on feedback, data insights, and testing outcome.
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