Head of Consumer Social
N
NewsweekMedia, News
Remote, United Kingdom ... work from home, from anywhere in the UKFull-Time
Salary not disclosed
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Job Details
- Required Skills
- Organizational skills
Requirements
- Proven track record of successfully managing social media platforms, developing consumer engagement strategies and monetization for a global newsroom.
- Excellent communication and interpersonal skills, capable of representing the brand in a professional manner across all channels.
- Demonstrable expertise in analyzing social media metrics and reporting on campaign effectiveness to inform future activity.
- Familiarity with relevant UK data protection and advertising regulations, ensuring all content is compliant and ethically produced.
- Ability to lead and motivate a team, fostering creativity and collaboration to drive innovative social campaigns.
- Strong organizational skills with the capacity to manage multiple projects simultaneously and meet deadlines under pressure.
Responsibilities
- Develop and implement platform-specific strategies to grow social referrals, engagement, and monetization across consumer social platforms.
- Lead social video strategy and growth across Facebook, Instagram, TikTok, and emerging platforms.
- Own and execute social campaigns to promote Newsweek original series, subscriptions, new products and offerings.
- Partner with Editorial, Audience, and Product teams to execute cross-functional projects aimed at improving newsroom efficiency, digital visibility, and user engagement.
- Track and report on social media performance, proactively identifying opportunities to improve engagement and platform referrals.
- Develop and participate in A/B testing initiatives and help implement learnings into future posts and social media strategies.
- Support and grow community engagement and content amplification.
- Collaborate with the video/multimedia team and VP of Growth Markets on monetization strategies and new revenue growth.
- Promote YouTube content on other social media platforms and support influencer-led audience growth in line with newsroom strategy.
- Manage social team direct reports, including responsibility for performance management, coaching / development, workload prioritization, and day-to-day oversight.
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