Product Marketing Manager
New
USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementCross-functional collaborationMarket ResearchSaaS
Requirements
- 5+ years of experience in Product Marketing, ideally in SaaS or EdTech environments
- Strong ability to translate technical product features into clear value propositions and messaging
- Proven experience leading or contributing to GTM strategy and product launches
- Excellent cross-functional collaboration and project management skills
- Ability to use both qualitative insights and quantitative data to guide decisions and measure success
- Strong communication and storytelling skills tailored to diverse audiences (technical, business, and education stakeholders)
- Deep empathy for educators and understanding of K–12 learning environments is highly valued
Responsibilities
- Lead GTM strategy for new products and categories, including positioning, naming, pricing, and market definition
- Develop messaging and campaign strategies for core platform offerings and curriculum products across multiple education segments
- Serve as the primary bridge between Product, Sales, and Customer Success to ensure alignment across roadmap, adoption, and revenue goals
- Conduct market research, competitive analysis, and persona development focused on the elementary education ecosystem
- Build sales enablement assets such as pitch decks, case studies, battlecards, and ROI tools to support field teams
- Translate complex product capabilities into clear, compelling narratives that drive engagement and adoption
- Monitor market feedback and performance data to refine positioning and optimize GTM effectiveness
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