Director Global Demand Generation
New
United StatesFull-TimeDirector
Salary175,000 - 195,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Cross-functional Team LeadershipContent creation
Requirements
- 10+ years of experience in B2B SaaS demand generation or integrated marketing roles
- Proven track record of driving qualified pipeline and revenue impact in enterprise sales environments
- Hands-on experience managing paid media campaigns across LinkedIn, Google, and programmatic platforms
- Strong analytical skills with experience in funnel analytics, attribution models, and marketing performance dashboards
- Experience working with ABM and intent platforms such as Pocus, Clay, or similar tools
- Practical use of generative AI tools for campaign execution, content creation, or workflow automation
- Ability to operate autonomously and reverse-engineer go-to-market programs from revenue targets
- Strong communication and copywriting skills for campaign messaging and sales enablement
Responsibilities
- Own global demand generation strategy with accountability for pipeline creation, acceleration, and conversion metrics
- Design and execute integrated campaigns across paid digital channels, ABM, events, content syndication, and partner marketing
- Define and manage key performance indicators including MQLs, pipeline sourced/influenced, conversion rates, and cost efficiency
- Build and optimize AI-enabled demand generation workflows including automated nurturing, intent-based targeting, and personalized outreach
- Partner closely with Sales, BDRs, Product Marketing, and Revenue Operations to ensure seamless funnel alignment and execution
- Lead continuous testing and optimization to improve campaign performance and scale repeatable growth programs
- Translate data insights into actionable strategies and present performance outcomes to executive leadership
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