Senior Product Marketing Manager

New

PennsylvaniaFull-TimeSenior

Salary not disclosed

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Job Details

6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories
Experience marketing a BI or analytics product directly
Background marketing to analytics teams, data engineers, and application developers
Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations
Experience with open-source communities, free trials and product-led growth models
Hands-on experience with AI tools and workflow automation

Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs
Lead go-to-market for product launches from bill of materials through sales enablement
Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms
Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts
Create sales plays and campaigns that drive adoption and pipeline impact
Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights
Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input
Collaborate with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays
Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities
Translate roadmap updates into customer-facing messaging that reinforces value at renewal time

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