Manager, US Field Marketing
Source API remote eligibility restrictions: United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years of experience
- Required Skills
- Data AnalysisPeople ManagementCollaboration
Requirements
- 7+ years of experience in B2B SaaS field marketing and/or event marketing, with experience owning regional or segment-level strategy.
- 1+ years of people management or team leadership experience, with a track record of coaching high-performing marketers.
- Proven track record of building programs from scratch — from business objective to event concept to execution and iteration.
- Deep experience building and scaling roadshows and multi-city field programs.
- Strong operator with experience building processes, templates, and frameworks that improve team efficiency and program consistency.
- Experience owning pipeline and revenue outcomes from field programs — not just registrations or awareness metrics.
- Strong strategic instincts with the ability to translate ARR targets, segment priorities, and sales motions into focused field plans.
- Data-driven and ROI-oriented — you care deeply about performance, attribution, and how to scale what works.
- Highly organized, detail-oriented, and calm under pressure in a fast-paced environment.
- Exceptionally collaborative and comfortable acting as a hub across Sales, SDRs, Marketing, Partners, and Ops.
- A strong people leader who can set clear expectations, give direct feedback, and build trust across stakeholders.
Responsibilities
- Own the segment-level field marketing strategy for US Enterprise, while driving alignment and cohesion across Commercial, Corporate, and Public Sector segments.
- Lead and develop the regional Enterprise field marketing team (East, Central, West), including setting goals, driving operating rhythms, coaching performance, and supporting career growth.
- Build a cohesive plan across hosted, sponsored, partner, and account-based field programs — balancing scalable, repeatable plays with targeted, high-touch experiences.
- Own the strategy and evolution of Glean’s flagship field programs (e.g., Spring & Fall Roadshows, executive dinners, regional hosted experiences), including audience strategy, city selection, content direction, partner approach, and regional rollout.
- Standardize and continuously refine our highest-impact programs into clear templates, event briefs, and scalable playbooks.
- Serve as the primary field marketing partner to Enterprise and cross-segment sales leadership.
- Partner with Public Sector and cross-segment sales leadership to shape quarterly field plans, leveraging the Enterprise field marketing team to execute ~3–5 targeted programs per quarter.
- Lead cross-functional alignment across Sales, SDRs, Product Marketing, Strategic Events, Partner Marketing, and Ops.
- Own pipeline performance across field programs.
- Partner with Marketing Ops, RevOps, and Finance to improve reporting, budget planning, and investment decisions.
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