Marketing and Recruitment Officer
New
Remote (must be based in the UK)Full-Time
Salary30,000 GBP per year
Apply NowOpens the employer's application page
Job Details
- Required Skills
- Adobe PhotoshopGoogle AnalyticsCanva
Requirements
- Experience of social media advertising, particularly setting up and the management of Facebook & Instagram paid advertising.
- Proven experience working with and using a recognised email marketing platform, setting up segmentations, funnels and automations as well as creating engaging content.
- Demonstrable creative skills using Photoshop, Indesign, Canva.
- Experience with video editing software would be advantageous.
- Proven ability to initiate online marketing initiatives and track results.
Responsibilities
- Help generate new enquiries from members of the public interested in becoming foster carers, either now or in the future.
- Help to promote fostering by delivering marketing campaigns that carry the right message to our target segments.
- Deliver primarily digital marketing campaigns, including content creation, to raise awareness of Fostering across England.
- Creative design, implementation and budget management of social media advertising including Facebook & Instagram.
- Drive qualified traffic from the agreed social media channels to our new Fostering website with a goal of increasing overall user engagement.
- Manage PCP campaigns and reporting on overall ROI.
- Report on website and traffic analytics using Google Analytics.
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