Brand & Campaign Manager
New
US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendanceFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3-5 years
- Required Skills
- HubSpotAsana
Requirements
- 3-5 years of experience managing multi-channel marketing campaigns
- Strong portfolio of brand-building or platform-focused work
- Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
- Strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
- Proven ability to manage multiple projects simultaneously using tools like Asana
- Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners
- Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline
- Experience in B2B SaaS where "brand" is a key differentiator in a crowded market (preferred)
- Direct experience operating in a cross-functional marketing structure (e.g., agile, pod, or stream model) (preferred)
- Prior experience marketing cybersecurity or complex B2B technology products/services (preferred)
- Deep understanding of channel distribution strategies (preferred)
- Advanced proficiency in HubSpot (or similar platform) campaign functionality and reporting (preferred)
Responsibilities
- Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on brand awareness, authority and pipeline generation for your squad
- Develop and execute campaign themes that position UpGuard as a comprehensive platform solution
- Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream
- Act as the stream’s chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels
- Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency
- Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership
- Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality
- Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns
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