Senior Manager, Social Media
New
Reside in the United StatesFull-TimeManager
Salary125,000 - 150,000 USD per year
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Job Details
- Required Skills
- Slack
Requirements
- Proven experience leading social at a brand, media outlet, or publication
- Strong editorial instincts with the ability to distill complex topics into compelling, digestible content
- Background in a media or editorial environment (e.g., magazine, digital publication) strongly preferred
- Demonstrated ability to develop bold, original content ideas and take creative risks
- Deep understanding of platform nuances across Instagram, TikTok, YouTube, and emerging channels
- Experience managing and directing creators, designers, and cross-functional partners
- Strong analytical mindset with the ability to connect content performance to business outcomes
- Highly organized, self-directed, and comfortable operating in a fast-paced environment
- Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
- Up to 10% travel required
- Genuinely passionate about improving childhood nutrition for a healthier and happier planet
- Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment
- Previous exposure to cross-functional work between Sustainability and Marketing preferred
- Must provide a visual portfolio showcasing prior social content work
- Must demonstrate an editorial mindset and a consistent ability to “find the story” in brand and food-related topics
- Must be both a strategic thinker and a hands-on creator
Responsibilities
- Lead the overarching social strategy, driving engagement, audience growth, and brand affinity across all channels
- Define content pillars and platform-specific approaches rooted in both performance and brand storytelling
- Translate business objectives into social-first initiatives that build “brand heat” and cultural relevance
- Lead internal social team, as well as Brand and E-comm teams and external resources to develop cohesive assets that complement each other across platforms and work together to tell a story
- Concept and execute bite-sized, editorial-style content that educates and entertains
- Develop content spanning product storytelling and broader childhood nutrition topics
- Create highly shareable and saveable content tailored for busy parents
- Lead the development of episodic, “lean-in” content across formats including short-form video, long-form video, and carousel storytelling
- Work closely with PR and Content Manager to guide and produce Founder-specific content
- Collaborate with Partnership and Influencer Manager to select and direct Influencers that help amplify our brand story and content pillars
- Partner closely with the VP of Creative + Community to define and evolve the brand’s social aesthetic
- Ensure a cohesive, elevated, and platform-native visual identity across all channels
- Art direct internal designers and external collaborators to maintain a best-in-class, social-first creative standard
- Build, lead, and mentor a network of internal and external creators
- Provide clear creative direction to ensure consistency in tone, voice, and visual execution
- Collaborate cross-functionally with E-commerce, Marketing, and Creative teams
- Partner with the E-commerce team to align content with SEO and GEO strategies
- Analyze performance metrics and translate insights into actionable optimizations
- Present strategy, execution, and performance insights to stakeholders, including quarterly business reviews
- Stay deeply informed on platform trends, emerging formats, and cultural moments
- Rapidly identify trends that align with the brand and execute in a timely, authentic way
- Personally create high-quality, social-native content when needed
- Concept social content during campaign and brand photo shoots
- Attend shoots to capture real-time, behind-the-scenes, and supplemental social content
- Attend events and activations to capture prepared shot lists and concepts, as well as real-time social content that tells a strong cohesive narrative and drives brand heat across social platforms
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