Manager, Paid Social
New
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5–7 years
- Required Skills
- Microsoft ExcelPowerPointGoogle Sheets
Requirements
- 5–7 years of experience in paid social media marketing with a proven track record managing successful campaigns on Meta and TikTok.
- Experience with additional platforms such as Pinterest, Snapchat, LinkedIn, X, or BeReal is a plus.
- Bachelor’s degree in Marketing, Advertising, Business, or related field, or equivalent experience.
- Prior team management or leadership experience strongly preferred.
- Strong analytical skills with experience using data to drive marketing and optimization decisions.
- Advanced proficiency in Excel, PowerPoint, Google Sheets, and Google Slides.
- Excellent communication and client-facing skills with the ability to present complex insights clearly.
- Strong organizational and time management skills to handle multiple clients and priorities.
- Ability to work effectively in fast-paced, remote, and cross-functional environments.
Responsibilities
- Lead the development and execution of paid social strategies aligned with client business objectives across key platforms such as Meta and TikTok.
- Manage and mentor a team of Paid Social Strategists, setting priorities, providing coaching, and ensuring alignment with performance goals.
- Serve as the primary client contact, delivering performance updates, insights, and strategic recommendations.
- Oversee end-to-end campaign execution including setup, optimization, audience targeting, creative testing, and bid management.
- Analyze campaign performance data to generate insights and improve ROI through data-driven decision-making.
- Stay current with platform updates, algorithm changes, and industry trends to ensure campaign effectiveness.
- Identify and implement innovative approaches and testing strategies to continuously improve performance.
- Collaborate with internal and external stakeholders to ensure seamless campaign delivery and optimization.
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