Product Go-to-Market Lead
New
S
SentiLinkFinTech
US-based roleFull-TimeLead
Salary160,000 - 210,000 USD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- SQLMicrosoft ExcelScripting
Requirements
- 4+ years of product marketing or go-to-market (GTM) experience at a successful enterprise (B2B) SaaS company
- Excellent written and verbal communication skills with an ability to deliver complex information in a clear and concise manner
- Strong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding execution
- Analytical and metric-driven mindset
- A bias to action and a desire to get your hands dirty - a lot of this role will involve personally producing collateral and content
- Experience in identity verification or fraud prevention solutions (a plus)
- Experience in security solutions (a plus)
- Experience in the consumer financial services industry (a plus)
- Some ability to analyze data (SQL, Excel, and/or basic scripting) (a plus)
Responsibilities
- Define and communicate the value of SentiLink’s market-leading product offerings to new and existing partners
- Work closely with Product Management, Analytics, Marketing and Sales to ensure communication with partners is clear, compelling and consistent
- Perform market research, competitive and opportunity analysis
- Create and evolve the differentiated messaging for SentiLink’s products and brand
- Produce clear, compelling collateral that helps our partners make the most of our products
- Empower Sales and Partner Success teams to communicate value and capabilities to partners
- Create marketing materials like case studies, website and blog content, white papers and more
- Use data and narrative to help establish SentiLink as the market leader in identity verification
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