Director of Performance Marketing
Remote romania, Remote (India)Full-TimeDirector
Salary3000000 - 8000000 INR per year
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Job Details
- Experience
- 5 years
- Required Skills
- CRM
Requirements
- 5+ years experience
- Demonstrated experience in digital marketing and direct response marketing
- Deep knowledge of marketing psychology
- Crafting high-converting copy
- Capability to analyze data
- Forecast revenue
- Optimize advertising spend
- Proven track record in managing and scaling remote, international teams
- Expertise in CRM platforms
- Expertise in automation platforms
- Expertise in advertising platforms
- Strong skills in leadership
- Problem-solving skills
- Decision-making skills
- Expertise in complex Google Ads platform
- Understanding of value-based bidding
Responsibilities
- Create and implement multi-channel marketing plans that generate high-quality leads.
- Enhance and expand landing pages to increase lead conversion rates.
- Manage paid media channels, including Google Ads, Bing Ads, and influencer collaborations.
- Boost online presence with excellent backlinks, compelling content, and strategies to improve search rankings.
- Lead and oversee an international marketing team, offering mentorship, training, and coaching.
- Collaborate closely with technical and product teams to improve user experience and tracking systems.
- Monitor and analyze essential marketing metrics to maximize return on investment.
- Perform funnel analysis to identify areas needing improvement.
- Continuously test and refine offers, pricing, and promotional strategies.
- Work collaboratively with internal departments to improve workflows and ensure compliance.
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