Account Strategist, Paid Media
New
CanadaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years experience
- Required Skills
- Google AnalyticsMicrosoft Excel
Requirements
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
- Ability to drive results and measure via OCT
- Proven and measurable success with mid-market or enterprise accounts
- Ability to organize, prioritize and manage multiple projects simultaneously
Responsibilities
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Weekly communication with any vendors or operational partners
- Drive referrals via client relationships and professional network
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Understand the value of Programmatic campaigns
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
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