Manager, Lifecycle Marketing
New
O
OportunFinancial Services
Remote - MXFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLHTMLCSSJSONA/B testing
Requirements
- 5+ years of experience in lifecycle, CRM, or retention marketing, preferably B2C or fintech.
- Hands-on experience building and optimizing lifecycle programs with Iterable (preferred) or similar marketing automation platforms like Braze, Marketo, or Salesforce Marketing Cloud.
- Strong knowledge of multi-channel execution (push, email, SMS, and in-app messaging), including segmentation, automation, and deliverability best practices.
- Strong technical proficiency (HTML, CSS, and dynamic scripting languages like AMPscript or Handlebar logic).
- Proven ability to build & optimize lifecycle programs through automation, segmentation, and personalization.
- Experience designing and analyzing experiments (A/B testing, holdouts, incrementality).
- Strong project management skills with the ability to prioritize and manage competing demands.
- Experience in fintech, financial services, or other regulated industries (Preferred).
- Familiarity with API integrations, event-based architectures, and customer data flows (Preferred).
- Strong analytical skills and ability to translate data into business decisions (Preferred).
- Passion for improving customer engagement through mobile lifecycle marketing (Preferred).
Responsibilities
- Manage and optimize the lifecycle roadmap across onboarding, activation, engagement, and retention.
- Own performance against key engagement metrics, providing insights and recommendations.
- Identify opportunities and prioritize initiatives based on impact and feasibility.
- Build, launch, and optimize campaigns across push, SMS, in-app, and email.
- Partner with Design and Content teams to develop mobile-first creative and messaging.
- Ensure real-time, dynamic personalization using customer data and behavioral triggers.
- Design and maintain scalable, automated workflows triggered by user behavior and lifecycle stage.
- Continuously improve targeting, timing, and messaging through structured experimentation.
- Own testing strategy, including A/B and holdout testing to measure incremental impact.
- Translate data into clear insights and actions that improve lifecycle performance.
- Partner with Analytics to ensure measurement frameworks are accurate and actionable.
- Work closely with Product and Engineering to align on priorities, data availability, and implementation timelines.
- Identify and resolve gaps in data, tooling, or processes that impact execution.
- Drive alignment across stakeholders and push back when priorities are unclear or conflicting.
- Ensure campaigns are executed accurately and on time, with proper QA and monitoring.
- Own deliverability, consent management, and compliance with regulatory and legal requirements.
- Maintain high standards for data integrity and messaging quality.
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