Paid Social Coordinator
United StatesFull-TimeEntry
Salary50000 - 60000 USD per year
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Job Details
- Languages
- English
- Experience
- 1+ year
- Required Skills
- Data AnalysisMicrosoft Excel
Requirements
- 1+ year of experience in paid social, digital marketing, or a related performance marketing role.
- Strong understanding of lower-funnel and full-funnel digital marketing campaigns.
- Proficiency in Microsoft Excel, including pivot tables, VLOOKUP, and data analysis functions.
- Strong analytical skills with the ability to interpret campaign performance data and extract insights.
- Excellent written and verbal communication skills for reporting and client interactions.
- Strong time management and organizational skills, with the ability to manage multiple tasks simultaneously.
- Upper-intermediate or higher English proficiency.
- Familiarity with platforms such as Meta Ads Manager, TikTok Ads, Snapchat Ads, or similar tools.
- Meta Ads Certification or exposure to multiple paid social platforms is a strong plus.
- Self-starter mindset with curiosity, adaptability, and willingness to learn in a fast-paced environment.
Responsibilities
- Support the setup, execution, and optimization of paid social campaigns across platforms such as Meta, TikTok, Snapchat, Reddit, and Pinterest.
- Build and manage campaign components including targeting, ad sets, placements, keywords, and budget allocation.
- Analyze performance data and create clear, structured reports highlighting trends, insights, and optimization opportunities.
- Monitor budget pacing and performance against KPIs, proactively flagging underperforming or overperforming areas.
- Apply platform best practices and contribute to ongoing campaign improvements and optimizations.
- Participate in internal and client meetings, supporting with note-taking, reporting, and performance updates.
- Utilize Excel to manipulate and analyze data using pivot tables, VLOOKUP, and reporting functions.
- Support bidding strategy execution and understand differences between manual and automated bidding approaches.
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