Principal Product Manager - AI

Remote-first (United States; BC & ON, Canada)Full-TimePrincipal
Salary$200k-$340k per year
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Job Details

Experience
10+ years
Required Skills
Artificial IntelligenceMachine LearningGenerative AI

Requirements

  • 10+ years in product management, Gen AI, ML, Applied AI, and related domains, including leading end-to-end product strategy
  • Strong analytical instincts with a track record of converting insights into high-impact product initiatives
  • Deep expertise in AI and its application in tech products; proven ability to use AI to unlock innovation
  • Exceptional cross-functional collaborator who communicates clearly and rallies diverse teams behind AI initiatives
  • Stays curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
  • Enjoys going deep into technical problem spaces adjacent to how AI is reinventing web development, design, and marketing
  • Builder at heart — prototypes daily, experiments with new models, creates agents, and helps teams improve eval quality

Responsibilities

  • Lead the strategy for Webflow’s AI Digital Experience Platform and own the AI platform roadmap.
  • Determine how AI can enhance and reinvent product experience, driving growth and differentiation.
  • Define how Webflow builds AI-native products by owning the strategy, execution, and education for internal AI use.
  • Own and continuously evolve Webflow’s AI platform roadmap.
  • Craft and deliver a unified AI product strategy across the platform.
  • Monitor AI performance signals and turn insights into action.
  • Translate customer feedback into AI breakthroughs.
  • Run market intelligence like a radar system for Gen AI; assess competitive positions, pinpoint opportunities and threats, and stay at the forefront of AI science and engineering.
  • Collaborate with teams across Product Management, Product Design, Engineering, Corporate Development, Data Science, and User Research to turn market insights into live product initiatives.
  • Define and steer GTM strategy for AI-powered products with Sales and Marketing.
  • Build and cultivate AI ecosystem relationships.
  • Become the internal evangelist for AI-native product thinking, how we operate as an AI-native team, and how we help our customers evolve into AI-native organizations.
  • Levels up the org into an AI-native product team through coaching and hands-on examples.
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$200k-$340k per year
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