Digital Media Buyer/Media Specialist
M
Media CauseMarketing Agency
USFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 1-2 years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 1-2 years related professional experience planning, buying & managing a variety of digital media campaigns (search, display, social)
- Strong relationships with digital media vendors, publishers, and key technology platforms
- Significant multi-year experience running ad campaigns on a variety of programmatic, direct publisher, search, and social advertising mediums
- Certification in Google AdWords and/or Facebook certified professional
- Excellent verbal and written communication skills
- Experience managing multiple clients at once in a fast paced environment
- Track record of thinking outside the box for innovative ways for nonprofits to use all digital platforms to achieve their goals
- Ad server (Google Campaign Manager) experience a plus
- Experience planning and executing Direct Response campaigns a plus
- Management of Google Ad Grant accounts is a plus
- Prior client management experience with a high volume of accounts is desired
Responsibilities
- Develop strategic media plans & recommendations
- Own all steps of the ad operations process
- Use self-managed platforms, including Google and Facebook, to build & monitor digital buys
- Optimize campaign buys to deliver the most at the highest ROI
- Cultivate and maintain relationships with digital media vendors, publishers and key technology platforms
- Bring new ad opportunities, products, and placements to the team to help strengthen creativity and effectiveness
- Work alongside account strategists and creative leads to support campaign goals
- Utilize Google Analytics to monitor channel, campaign, conversion & site performance
- Proactively optimize purchased media through A/B testing, landing page optimization, and targeting
- Monitor campaigns to ensure they deliver expected results
- Build, analyze & provide insights for client campaign reports
- Stay apprised of digital trends & tools
- Manage client relationships and happiness
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